Washington State University: Graphic Design
Creative Services Department for Washington State University Athletics
My internship is through Washington State Univeristy, and is for the graphic design team in the creative services department. My responsibilities include designing and conceptualizing print and web graphics, modifying/ builidng out file formats based on asset archives and the school’s branding. Mainly working in Illustrator and Photoshop, I have gained so much experience working with customers, school branding, and the creative process in general I feel confident carrying out projects from start to finish.Below are some of the main projects that I have worked on.
WSU Baseball Ice Cream Truck Graphic
Programs Used: Adobe Illustrator, Adobe Photoshop, Procreate
Date: December 2022
Description: This project was a large-scale design to print project that is for an ice cream truck for the Washington State University baseball team. It was inspired by vintage ice cream signs, but still used WSU’s branded typeface. The graphics were all designed by hand, and the font reading, ‘ice cream’ was manipulated through Illustrator.
Below are the drafts including first iterations of the graphic, along with initial sketches done in Procreate.
Website Redesign Proposal and Survey
Wsucougars.com is the website used by Washington State University athletics to access a number of resources regarding the athletics programs.
Tasked with proposing rebranding ideas, I created a survey in order to gather data about the current usage patterns of the site.
The purpose of the survey was to gather information about key elements of current usage using these questions:
When logging into wsucougars.com, what is your original goal?
When using the search bar, what can designers do to make the type more legible?
Who do you think is the current demographic/group that is logging into wsucougars.com?
How easy is it to find what you’re looking for on the site?
What is your first impression when faced with the website? Is the design overwhelming or easy to navigate?
Through analyzing the test results, I was able to identify trends and present an analysis with actionable recommendations to the creative services team.
Click HERE for survey results
Kentucky and Utah VS. WSU game graphics
Programs Used: Adobe Photoshop
Date: December 2022
Description: This purpose of this project was to create game graphics for an email banner and for Facebook/Twitter sizes. Following WSU branding, these were created to represent basketball games.
Cougar Pursuit Logo
Programs Used: Adobe Illustrator
Date: September 2022
Description: This was a logo re-design I did for the Cougar Pursuit Leadership Academy. Staying on WSU branding, I used fonts that are branded, along with the signature Cougar head logo.
Black Friday Basketball Game Graphic
Programs Used: Adobe Photoshop
Date: November 2022
Description: These were a series of social media graphics done for the Black Friday basketball game. The sizes were Facebook/ Twitter (left), Instagram post (bottom left) and Instagram story (bottom right).
Women’s Empowerment Forum Graphics
Programs Used: Adobe Photoshop
Date: February 2023
Description: These graphics were created for the Women’s Empowerment Forum in march. The sizes included Instagram story (left) and Facebook/Twitter (bottom). The purpose was the rebrand last year’s graphics with this year’s look and feel through including the women in history logo, the new paper textures, along with new board members.
Double Header Basketball Game Graphics
Programs Used: Adobe Photoshop
Date: January 2023
Description: These graphics were created for a double header basketball game, featuring two of WSU’s star athletes, and the opposing team informations. They were created in three sizes, Instagram post (left) , Facebook/Twitter (bottom left) and email banner (bottom right). They showcase this year’s look and feel with the textures used, along with updated times, dates, and atheltes.
Spring Game Mobile Banners
Programs Used: Adobe Photoshop
Date: March 2023
Description: These three mobile banners were created for people attending either Suite seating, General Seating, or Outdoor Patio seating. Each of them were created with our updated Crimson and Gray photo, along with updated paper textures and color schemes.